The making of digital copies is the fundamental manner in which information technologies function. This has transformed copyright in the dominant legal form for the world of digital technologies and into a fundament for the modern knowledge economy. We are today confronted with the introduction and implementation of a new generation of information processing technologies under the header of Ambient Intelligence. Profiling is one of the enabling technologies behind Ambient Intelligence. These technologies provide a continuous and real-time production of profiles, which are themselves in a constant state of flux. Determining the legal status of profiles shows the increasing challenges of imposing the old intellectual rights scheme, based on presuppositions about original expressions of ideas, on these new information technologies.